Ver. 1.0
Original: 4/11/2025

Auditor Name: Suzanne Juzwik & Jay Sharma
Date of Audit: 04/11/2025

Website Privacy Policy Link: https://www.sunriseholistic.com/privacy-policy

• The types of information we collect from you or that you may provide when you visit our website at www.sunriseholistic.com (collectively, our “Website”) or interact with our services.
• Our practices for collecting, using, maintaining, protecting, and disclosing that information.
• Your rights regarding your personal information and protected health information (“PHI”).

This Policy applies to information we collect on this Website, in emails and other electronic communications with you, and via online interactions. It does not apply to information collected offline or on third-party websites not operated by us. Please read thiSunrise Holistic Care (the “Company”, “we”, “us”, and “our”) respects your privacy and is committed to protecting your personal and health information through our compliance with this Privacy Policy (the “Policy”). This Policy describes:

s Policy carefully to understand our practices. If you do not agree with our policies and practices, please do not use our Website. By using the Website, you agree to this Policy, which should be read in conjunction with our Terms of Service.

Changes to this Policy may occur from time to time; please review the Policy periodically. Your continued use of the Website after changes are posted constitutes acceptance of the revised Policy.

I. INFORMATION COLLECTED AND HOW WE COLLECT IT

Our Website may collect both personal and technical information about you.

A. Personal Information

We collect Personal Information that you voluntarily provide when you:

• Register or submit forms: Such as when creating an account, placing an order, or contacting us.
• Interact with our services: Including during consultations, therapy sessions, and through our referral or contact forms.

Examples of Personal Information include:

• Identifiers: Your name, mailing address, email address, telephone number, date of birth, and online identifiers (e.g., IP address).
• Health and Wellness Data (PHI): Medical history, diagnosis, treatment plans, details related to ABA therapy and behavioral assessments.
• Other Information: Any additional information you choose to provide (e.g., comments or feedback).

B. Technical and Usage Data

We automatically collect technical data as you interact with our Website. This includes:

• Device and Browser Information: IP address, browser type, operating system, and device details.
• Usage Information: Pages visited, time spent on the Website, referral sources, and other interaction data collected via cookies and similar tracking technologies.

II. AUTOMATED INFORMATION COLLECTION

In addition to information you provide, we use automated tools to collect data during your visit:

• Cookies and Tracking Technologies:
  We use various categories of cookies:
  • Strictly Necessary Cookies to enable core Website functions.
  • Performance Cookies that gather anonymous usage data.
  • Functionality Cookies that remember your selections (e.g., language or region).
  • Targeting/Advertising Cookies to record browsing habits for relevant advertising, subject to your preferences.
• You may disable cookies via your browser settings; however, doing so may limit access to certain features.
• Analytics Tools:
  We employ tools such as Google Analytics to aggregate technical and usage data. For details on how Google Analytics collects and uses data, please review Google’s Privacy Policy.

III. HOW WE USE YOUR INFORMATION

We use your information for a range of purposes, including:

• Service Delivery and Healthcare Operations:
  To provide, manage, and enhance our behavioral healthcare and ABA therapy services, including appointment scheduling, treatment planning, and care coordination.
• Communications:
  To send you:
  • Service-related notifications and administrative messages.
  • Personalized emails and SMS messages, such as appointment reminders, post-visit instructions, lab notifications, billing updates, and order alerts.
• SMS Consent Notice:
  If you opt into SMS communications, your mobile number is used solely for service-related alerts. SMS consent is not shared with third parties or affiliates for marketing purposes. Message frequency may vary and message/data rates may apply.
• Website and Service Improvement:
  To analyze usage trends, personalize your experience, and improve the Website’s functionality and our services.
• Legal and Regulatory Compliance:
  To satisfy applicable legal obligations, including law enforcement or regulatory requests.
• Business Transactions:
  In connection with mergers, acquisitions, or asset sales, provided the receiving party agrees to honor this Policy.

IV. HOW WE DISCLOSE YOUR INFORMATION

We share your information only in accordance with this Policy or as required by law:

• Service Providers and Business Associates:
  We may disclose your information to trusted third parties (e.g., IT services, billing, and legal partners) who are contractually required to protect your data.
• Healthcare Providers:
  To facilitate your treatment and ensure coordinated care among healthcare professionals.
• Legal Requirements:
  When required by court order, subpoena, or applicable laws and regulations.
• Emergency Situations:
  To protect your safety or that of others in an emergency.
• Business Transactions:
  During a merger, acquisition, or sale of assets, with appropriate contractual safeguards.
• De-Identified Data:
  We may disclose aggregated or anonymized information that cannot be linked back to you.

Your Personal Information is not sold or disclosed for third-party marketing purposes.

V. CONSENT AND CHOICE

We provide you with options regarding the collection and use of your Personal Information:

• Consent for Communications:
  You consent to receive service-related messages (including SMS) by providing your contact information. You may withdraw this consent at any time without affecting the provision of our services.
• Managing Preferences:
  You may choose to opt out of marketing communications (e.g., email newsletters) using unsubscribe links provided in our messages. Note that certain transactional or service-related messages (such as appointment confirmations) cannot be opted out of.
• Your Rights:
  Under applicable privacy laws, you have the right to access, correct, delete, or restrict the use of your Personal Information. To exercise these rights, please contact our Privacy Officer using the details below.

VI. TEXT MESSAGING (SMS)

If you opt into SMS communications:

• Message Content: You may receive text messages regarding appointment scheduling, reminders, post-visit instructions, lab notifications, billing updates, and order alerts.
• Message Details:
  • Message frequency may vary.
  • Message and data rates may apply based on your carrier.
• Opt-Out: To stop receiving SMS messages, reply STOP to any message.
• Assistance: For help, reply HELP or visit https://www.sunriseholistic.com.

Any verbal consent provided (e.g., in person or by phone) will be documented using similar language. SMS consent is used solely for service-related communications and is not shared with third parties or affiliates for marketing purposes.

VII. DATA INTEGRITY AND SECURITY

We utilize commercially reasonable technical, physical, and administrative safeguards to protect your Personal Information from unauthorized access, alteration, or disclosure. While perfect security cannot be guaranteed, we continually review and improve our security measures. You are also responsible for safeguarding your account credentials. If you suspect any unauthorized use, please notify us immediately.

VIII. CHILDREN’S ONLINE PRIVACY PROTECTION

Our Website and services are intended for individuals aged 13 and older. We do not intentionally collect Personal Information from minors. If we learn that we have inadvertently collected such information, we will take steps to delete it as required by law.

IX. ACCESSIBILITY OF THIS POLICY

To ensure you are fully informed:

• A direct link to this Privacy Policy is provided near all consent language on our web forms.
• A permanent link appears in the footer of every page on our Website.
• This Policy is available online at https://www.sunriseholistic.com/privacy-policy.

X. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. Your continued use of the Website after such changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.

XI. CONTACTING US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact our Privacy Officer:

Sunrise Holistic Care Inc.
17871 Santiago Boulevard, Suite 222
Villa Park, CA 92861
Email: admin@sunriseholistic.com
Phone: (657) 660-3156

If you believe your privacy rights have been violated, you may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights. We do not retaliate against individuals who file complaints in good faith.

By accessing or using our Website or services, you acknowledge that you have read and understand this Privacy Policy, and you agree to its terms.